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Andrea Picchi

Head of Experience Design, River Island


With experience in the digital and physical design space, in the past 10 years, Andrea has been leading design teams and personally contributing to the creation of experiences that touched millions of people.


He worked with, and for, companies like Apple, Google, Samsung, Nokia, and Sony. He has a background in cognitive psychology, and computer science, and he continued his education in Human-Computer Interaction at Stanford University and business and design thinking at MIT Sloan School of Management.