Lysan Chew

General Manager, Amorepacific


Lysan Chew was appointed as the Country General Manager of AMOREPACIFIC Singapore on 30 April 2018, and currently oversees the management of 8 Brands, Laneige, Etude House, Sulwhasoo, Innisfree, Mamonde, Hera, Ryo and Mise En Scene, in addition to overall governance of  corporate functions with full P & L accountability. And she is the key person who is fully responsible for driving the strategic development and growth of AMOREPACIFIC business in Singapore. 

Lysan is armed with 25 years of experiences in managing close to 20 successful global Beauty Brands cutting across all products categories which cater to different market segmentations. Previously involvement in Estee Lauder Product Development Council, her core role was to understand and fulfill the desire of consumer needs across ASEAN, leading the ideation of new product developments. She is also experienced in opening up new markets such as Vietnam and Brunei for a number of global brands. 

Prior to helming AMOREPACIFIC SINGAPORE, Lysan was a consultant with a number of renowned consultancy firms that service clients locally and globally. As a veteran in in the industry, she was also appointed to be part of the Judging Panel for Marketing Magazine and Campaign Magazine for local and regional Creative Agency & Innovative Marketing initiatives.